E-COMMERCE WEBSITE AFRO-EUROPEAN HANDCRAFTED CLOTHING OUTFIT

In this project, we have developed the e-commerce site in a very innovative way, with a very minimal style and giving a lot of emphasis to the strength of the images themselves.
The menu is initially transparent just to give more prominence to the images and videos. The end customer can also decide to purchase the recommended looks in the form of product packages.

In addition to the classic CMS (content management system) support that can be used via the control panel, additional additional features have been added to the website to facilitate the user experience. In particular :

• LOOK PRODUCT PACKAGE to directly purchase a look consisting of various products and accessories directly and at a discounted price. Better shopping experience.
• KLARNA INSTALLMENT PAYMENT to provide the customer with the possibility of purchasing even in convenient three installments and thus increase loyalty.
• DYNAMIC RESEARCH with quick display of the searched products and immediate directing to the product page where the customer can complete the purchase.

Thanks to these features, the site is much more efficient and attractive and greatly improves the user experience. The site has also been equipped and optimized with various Facebook / Instagram and Google Shopping marketing campaigns to increase the brand's traffic and sales.

SEO MEDIUM SEARCH ENGINE OPTIMIZATION up to 25 Keywords

Included in the development of the e-commerce product customizer, we have integrated search engine optimization improving many basic parameters such as the site loading speed, various metatags and textual content of the site. This has given a significant improvement in SEO terms regarding the whole website, providing an improvement on the General SERP (Serp = Search Engine result positions, the relative position of the keywords on the search engine).
The optimization was done on at least 25 keywords competitive for the selected business sector, leading to an increase in traffic of about 70% more, and an increase in sales estimated at + 85%.

INTEGRATION WITH ADDITIONAL SOFTWARE

In addition to the previous improvements, we have integrated into the e-commerce platform the installment payments with KLARNA PAYMENTS and also with PAYPAL PAYMENTS which therefore allow the customer to be able to buy in installments, while the seller immediately collects the full amount of the sale. Also included is a LOOK creation software in which the seller creates "product packages" with various looks and the customer can choose to buy everything even with any discounts, so in this case you get a truly remarkable and captivating user experience.