Do you have an e-commerce site but are not satisfied with your online sales?
in this short article we illustrate some basic principles and the best strategy for selling with your own online e-commerce site.
First of all, let's start from the basics, and that is to have a professional e-commerce site available (and not amateur e-commerce sites, perhaps made with platforms such as 1 & 1 website, Aruba, Wix, Jiimdo, and the like). Professional e-commerce sites are distinguished from amateur sites for very important technical details that favor both indexing on search engines, both the shopping experience and the ability to convert visitors into new customers.
It is true that a professional e-commerce site it has a certain cost, but this is justified by the professionalism of the same and the ability of the store to sell. So it makes no sense to rely on cheap and low-priced platforms to have your own online store, because this action would not lead to satisfactory results.
Imagine opening a new physical store in the center of your country. Would you work to find a nice, visible, accessible and beautiful place with a large window, or "because it is cheap" would you use the first garage available?
Having overcome this first point, and having obtained your own professional shop, it must be “full” of products and contents and optimized SEO (search engine Optimization). In this way, as search engines reward content, the larger and more product-rich the site will be, the more it will be visible on search engines and the more it will receive new visitors who can turn into new customers. Here, too, it makes no sense to create an e-commerce site if you only have 5-10 products to sell. We have for example a management software which allows you to insert and upload your product catalog with a few clicks on your site without wasting time.
Another important factor for the sales strategy with the e-commerce site is the price factor. Those who buy online statistically very often do a search on different sites in the sector, in order to find the same product at the lowest cost. So inserting a product at an advantageous price is essential to increase your sales.
It is also necessary as a strategy to increase online sales and to have a good conversion rate, to insert a review system (better if certified) which allows customers to review their sales, in order to increase loyalty and the guarantee that the purchase will be successful.
This already represents a solid starting point to be able to sell online with your e-commerce site in great style and obtaining some feedback and satisfaction.
In the second part of this article, we will explain which tools to use and which additional strategies are needed to expand sales and make your products known from e-commerce to as many potential customers as possible.