DESIGN AND COMPATIBILITY
MOBILE + DESKTOP PC
PLUG-IN INSTALLED
PRODUCTS CONFIGURATOR
SEO - POSITIONING
PRO EXTRA - more than 40 keywords
INTEGRATION WITH SOFTWARE
EBAY
Development of a new advanced e-commerce site for the sale of alloy wheels online. Equipped with product configurator (choice of car brand, rim and tire sizes and available models) with comparator and purchase of accessories connected to the model.
OPTIMIZATION AND POSITIONING ON SEARCH ENGINES (SEO PRO EXTRA)
The site has been developed and optimized in all its parts, in particular a technique has been exploited by which every single alloy wheel (product) has positioned itself in the first places of the search engine, with also its relative combinations (for example example alpha anthracite rim, fiat anthracite rim and so on).
AUTOMOTIVE ADVANCED ALLOY WHEEL CONFIGURATOR
Thanks to the dedicated development of our configurator, the customer could easily carry out a simple purchase process, while at each step the system excluded non-belonging or unwanted products through a system of filters, starting from:
- choice of car brand, with relative logo
- car model choice
- choice of car equipment
- choice of year of car registration
- rim size choice
- tire size choice
- CHOICE AVAILABLE MODELS
Our configurator at the last step provided the products available for the selected car and the selected parameters to the customer, ready for comparison and / or purchase.
Furthermore, each product had in correlation based on the model some accessories, such as bolts, washers, or adapters that were automatically inserted into the cart after the choice of the single product.
EBAY CATALOG EXPORT WITH PRODUCT CHARACTERISTICS GENERATION
The entire e-commerce structure was also equipped with a system for exporting products on EBAY, with a peculiar feature:
the product (in this case the single rim) was exported individually, and was also exported as a duplicate with different combinations, such as Xmax ALFA ROMEO alloy wheel, Xmax FIAT BRAVA alloy wheel, etc. etc.
In this way the visibility of the catalog on Ebay is increased by 600% compared to a normal export of the single catalog.
Each relative order is then imported from the e-commerce site, and the single product is updated in the database.
AUTOMATIC LOADING SYSTEM PRODUCED BY EXCEL
As requested by our customer, we have also created an automatic product loading and UPLOAD interface, starting from an EXCEL file provided by the customer, including all the models and characteristics of the products, with links to the product images.
The system follows simple steps:
- Upload of the excel file to the site
- transformation of the excel file into CSV
- Uploading the catalog in CSV to the website
- Uploading photos from the catalog in each related product
In this way the system allows to load many products at the same time without excessive waste of time.
