VIDEO PORTAL FOR REAL ESTATE ADS WITH SUBSCRIPTION FOR PRIVATE AND AGENCIES

In this project, we developed the real estate video ad portal in a very innovative way, with a very minimal style and similar to real estate.it, giving a lot of emphasis to the strength of the ad videos which is the strong point of the whole system.
Users can directly publish videos of their properties, thus allowing rapid use of information and thus avoiding inspections and wasting time for end customers.
Agencies with a special subscription can also publish more than one advertisement with visibility in the window.

In addition to the classic CMS (content management system) support that can be used via the control panel, additional additional features have been added to the website to facilitate the user experience. In particular :

• GEOLOCALIZATION OF ADS WITH MAP to directly filter the ads based on your location or desired address, the system shows only the ads available in that area with different filters.
• DIFFERENT SUBSCRIPTIONS to allow different types of customers to interact with the portal as private individuals or as real estate agents. Also presence of a contact form with contact details for real estate agents which facilitates interaction with the end customer.
• DYNAMIC RESEARCH with quick display of the searched products and the possibility of advanced filters by property types and characteristics.

Thanks to these and other features, the site is much more efficient and attractive and greatly improves the user experience. The site has also been equipped and optimized with various Facebook / Instagram and Google marketing campaigns to increase traffic and sales of the brand.

SEO MEDIUM SEARCH ENGINE OPTIMIZATION up to 25 Keywords

Included in the development of the e-commerce product customizer, we have integrated search engine optimization improving many basic parameters such as the site loading speed, various metatags and textual content of the site. This has given a significant improvement in SEO terms regarding the whole website, providing an improvement on the General SERP (Serp = Search Engine result positions, the relative position of the keywords on the search engine).
The optimization was done on at least 25 keywords competitive for the selected business sector, leading to an increase in traffic of about 70% more, and an increase in sales estimated at + 85%.

INTEGRATION WITH ADDITIONAL SOFTWARE

In addition to the previous improvements, we have also integrated an e-commerce system into the platform for the sale of subscriptions with payments with STRIPE (recommended for a lower commission rate) which therefore allows the customer to be able to purchase. furthermore there is also an internal notification and reminder system which automatically renews when the subscription expires. There is also an internal system for cataloging the property and also managing its energy class and uploading surveys and other documents relating to the state of the property itself.