TAXI RENTAL WEBSITE WITH DRIVER BOOKING SYSTEM

In this project, we have created a new "showcase" type website to promote the services of a taxi company. The graphics have been developed with classic colors related to taxis, as well as the whole structure of the site. The website is mobile compatible and can also be updated by the customer from a tablet or smartphone.

In addition to the classic CMS (content management system) support accessible via the control panel, additional additional features have been added to the website to facilitate the user experience. In particular :

• Visual Editor for the composition by "Drag and Drop" of the contents of the pages in a simple and fast way
• Online booking system to provide customers with real-time travel details

Thanks to these features, the site is much more than just a showcase site, information on company services is presented in a simple and direct way and users can contact taxi drivers to book their daily ride.

MEDIUM SEO - Optimization for Search engine up to 15 competitive keywords

Included in the development of the website for taxi and rental with driver, we have integrated optimization for search engines by improving many basic parameters such as the website loading speed, various meta tags and textual content of the website. This gave a significant improvement in SEO terms for the whole website, providing an improvement on the overall SERP (Serp = Search Engine result positions, the relative position of the keywords on the search engine).
The optimization was done on at least 15 competitive keywords for the selected business sector, leading to an increase in traffic of about 85% more. Furthermore, the site is well positioned for each service, and on some keywords it is in the top positions of the serp.

The site was also supported by targeted conversion campaigns made with GOOGLE ADS, which dramatically increased traffic by producing both bookings via the website and direct telephone calls with a taxi service booking request.