TAXI WEBSITE RENTAL BOOKING WITH DRIVER

In this project, we have created a new "showcase" type website to promote the services of a taxi company. The graphics have been developed with classic colors related to taxis, as well as the whole structure of the site. The website is mobile compatible and can also be updated by the customer from a tablet or smartphone.

In addition to the classic CMS (content management system) support that can be used via the control panel, additional additional features have been added to the website to facilitate the user experience. In particular :

• Visual Editor for the composition through "Drag and Drop" of the contents of the pages in a simple and fast way
• Online booking system to provide customers with real-time ride details

Thanks to these features, the site is much more than a simple showcase site, information on company services is presented in a simple and direct way and users can contact taxi drivers to book their daily ride.

SEO BASIC SEARCH ENGINE OPTIMIZATION up to 15 Keywords

Included in the development of the website for taxi and rental with driver, we have integrated search engine optimization improving many basic parameters such as the site loading speed, various metatags and textual content of the site. This has given a significant improvement in SEO terms regarding the whole website, providing an improvement on the General SERP (Serp = Search Engine result positions, the relative position of the keywords on the search engine).
The optimization was done on at least 15 keywords competitive for the selected business sector, leading to an increase in traffic of about 85% more. Furthermore, the site is well positioned for each service, and on some keywords it is in the top positions of the serp.

The site was also supported by targeted conversion campaigns made with GOOGLE ADS, which dramatically increased traffic by producing both bookings via the website and direct telephone calls with a taxi service booking request.