E-COMMERCE WEBSITE FOR OPTICIANS AND STYLIST

In this project, we have created a new e-commerce website to promote the image of an innovative stylist and optician at a European and global level. The system is also equipped with a quick and innovative e-commerce that is easy to configure. Ecommerce is also enabled for B2B sales with different price lists.

In addition to the classic CMS (content management system) support that can be used via the control panel, additional additional features have been added to the website to facilitate the user experience. In particular :

• Contact Form to request an overlay quote without the need to change the page.
• Visual Editor for the composition through "Drag and Drop" of the contents of the pages in a simple and fast way
• Import / Export functionality per platform EBAY e AMAZON
• Integration with Web BASED CRM "IdeamediaGEST"

Thanks to these features, the site has become much more efficient and captivating. Furthermore, information on company services is presented in a simple and direct way and users can purchase products and services more easily.

SEO MEDIUM SEARCH ENGINE OPTIMIZATION up to 25 Keywords

Included in the development of the hairdressing and e-commerce website, we have integrated search engine optimization improving many basic parameters such as the site loading speed, various metatags and textual content of the site. This has given a significant improvement in SEO terms regarding the whole website, providing an improvement on the General SERP (Serp = Search Engine result positions, the relative position of the keywords on the search engine).
The optimization was done on at least 25 keywords competitive for the selected business sector, leading to an increase in traffic of about 70% more, and an increase in sales estimated at + 85%.

INTEGRATION WITH ADDITIONAL AND EXTERNAL SOFTWARE TO THE SITE

In addition to the previous improvements, we have integrated into the e-commerce platform also integrations with PC MANAGER DESKTOP Software, a software on PC that allows you to quickly manage all aspects of the store much faster than the web control panel. moreover, massive changes to products and categories are also possible.
We have also added an IMPORT / EXPORT function to our complete IdeaMediaGEST CRM management software.