RESTYLING WEBSITE LED LIGHTING

In this project, we soon have all the contents of an old project created with Joomla opensource CMS software, and we have transferred these contents to a new, more performing CMS platform. We have embellished the graphic structure and created a whole new portfolio and works section. Much attention has been paid to SEO in order not to lose the old indexing.

In addition to the classic CMS (content management system) support that can be used via the control panel, additional additional features have been added to the website to facilitate the user experience. In particular :

• Contact Form to request an overlay quote without the need to change the page.
• Visual Editor for the composition through "Drag and Drop" of the contents of the pages in a simple and fast way
• Worksheets enterprise with updatable photo galleries

Thanks to these features, the site has become much more efficient and captivating. Furthermore, information on company services is presented in a simple and direct way and users can view the products and services more easily while at the same time gaining more confidence in the image of the company.

Included in the restyling of the website for construction company and renovations, we have integrated search engine optimization taking into account the old results achieved (really very good) and being very careful not to change or modify the internal structure of the menus and the various links of the site, also improving many basic parameters such as the site loading speed, various metatags and textual content of the site. This has given a significant improvement in SEO terms regarding the whole website, providing an improvement on the General SERP (Serp = Search Engine result positions, the relative position of the keywords on the search engine).
Optimization was done on at least 15 keywords competitive for the selected business sector, leading to an increase in traffic of about 80% more, and an increase in keywords positioned by + 75%.