WEBSITE AND WEB APP FOR SCUBA DIVING AND DIVING WITH CLASS MANAGEMENT

In this project, we developed the website and web app in a very innovative way, with a very minimal and simple style, giving a lot of emphasis to the UX/UI of users and managers.
Users can automatically register for the various patent courses available, and start attending classes.
The manager can monitor both the classes and the teachers, can share school materials and documents among the various students, create membership cards, send the certificates once obtained. School management is complete with a management panel separate from the website management panel.

In addition to the classic CMS (content management system) support that can be used via the control panel, additional additional features have been added to the website to facilitate the user experience. In particular :

• USERS AND MANAGERS DASHBOARD to directly manage the school in its entirety. Also student income, expenses, permits, courses, etc.
• DIFFERENT SUBSCRIPTIONS to allow different types of students to enroll in the various courses available.
  Registration is quick and easy.
• WEB APP ANDROID and IOS compatible, quick installation (can be installed directly from the website) to speed up and improve the user experience.

Thanks to these and other features, the site is much more efficient and attractive and greatly improves the user experience. The site has also been equipped and optimized with various Facebook / Instagram and Google marketing campaigns to increase traffic and sales of the brand.

SEO MEDIUM SEARCH ENGINE OPTIMIZATION up to 25 Keywords

Included in the development of the e-commerce product customizer, we have integrated search engine optimization improving many basic parameters such as the site loading speed, various metatags and textual content of the site. This has given a significant improvement in SEO terms regarding the whole website, providing an improvement on the General SERP (Serp = Search Engine result positions, the relative position of the keywords on the search engine).
The optimization was done on at least 25 keywords competitive for the selected business sector, leading to an increase in traffic of about 70% more, and an increase in sales estimated at + 85%.

INTEGRATION WITH ADDITIONAL SOFTWARE

In addition to the previous improvements, we have also integrated an e-commerce system into the platform for the sale of subscriptions with payments with STRIPE (recommended for a lower commission rate) which therefore allows the customer to be able to purchase. furthermore there is also an internal notification and reminder system which automatically renews when the subscription expires.